17/11/14: We chose to make prank adverts as this advert is towards people of a young age who play sport, so showing a prank video would make it interesting to them. Also if it is an interesting video to them they will let their friends know, then the brand name spreads. We also chose this as we knew we had the time in and out of class hours to do the filming in the school grounds without seeking further permission.
24/11/14: Start of ideas for the advert.
5/12/14: Planning the ideas for the advert
10/12/14: Begin the editing of the film.
Budget
I will look to keep my costs within a budget of £4,000. I will to keep it to this margin because I feel that this is enough to have a complete campaign on TV. Therefore I will have to work within this budget and make the campaign a success at the same time.
Contingency Plan
Our contingency plan if anything goes wrong like the use of the equipment or the actors not being available. We will change the date of the filming, this will be easy for as our location will not need to change as it is easy to access for us.
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