P5 Audio-visual advertisement

Brief: To create an commercial for a new sports drink which has an appeal to a target audience who is interested in maintaining health and fitness but which would not preclude a wider mass market audience. The commercial should feature a sporting theme. 

The client feedback shows the that I can make improvements to the bottle and all the things that could alone with creating a new bottle, like the product name, the style, branding and the budget that goes with makes a bottle and the advertisement of the drink. 

Summary

The way in which I made improvements from my client feedback is the fact the board wants a 'artist patterns behind the drinks name and font style to give the label a trendy enticing panache,' I feel that we have produced this as you can see from the advert the bottle is bright and clearly stands out. This fit in to the 'youth market in addition to the sports target market.' 

Following production processes

Following safe working practices

Logging rushes/creating edit decision list


The screenshot below shows my logging rushes and they allow me to drag each clip on the editing bar to edit the advert. I can change the name of clips so that each clip makes sense to me, therefore making the purpose of the edit it easier to make the advert. 

Producing and reviewing an off line edit


To edit my advert I used Adobe Premiere Pro to create the main body, this consisted of a lot of use of the vast array of tools available in the software. 

The screenshot below shows the editing bar, which has the purpose of allowing me to bring the advert together by cutting and editing the advert. 

The screenshot below shows the tool that I used on the edit bar to cut the clips in to small clips to the advert a tighter edit. 

Apply appropriate visual effects and transitions

The screenshots below show the production process that had to happen the edit to bring the advert together, either to make the advert a tighter shot and more exciting or to add sound to give the advert a more dramatic effect. Also the use of video transition - cross dissolve, this allows the advert a more free flowing film, when the shots change from place to place on the edit.

Linking audio to visuals and applying audio effects

The edit bar allows me to add sound and video all at the same time so that they can play at the same time to give the advert effect. The Video bars and the Audio bars are split in to 3 bars each, therefore it allows me to layer the sound over the video and still have the ability to edit the video clips that are on a different layer and with the sound and the video it allows me to get the timings right with the music and the acting that is going on in the shot. 

P4 (a) Presentaion to client of preproduction materials for the audio-visual advert

P4 (b) Production plans with timescales & budget for final ideas

Setting up appropriate equipment


The picture above is of a Canon 7D which is the camera that we used throughout filming. The EOS 7D combines high performance, versatillity and cinematic-style HD movies. 18 MP resolution delivers superb quality and 8 fps continuous shooting keeps you ahead of the action.

Canon 18-55mm zoom f/3.5-5.6 mf/af (wide angle) I will use the wide lens to give me a wide field of my shows. This means it will give the viewer a big shot of the setting. This lens will also help with the close of shots to make the sense feel more tense and motional. The screenshot above shows the cost for a Canon 7D camera with the 18-55 mm zoom lens that I will be using to shot the advert, this will be applied to my budget - £669.00 

Rode VideoMic-R Shotgun - is a professional grade 1/2 condensor shotgun for use with consumer video cameras and personal audio recorders. The screenshot of the video mic shows the cost of the Rode VideoMic-R shotgun, this will also have to be applied cost of the budget - £70.88

Tripod - Velbon DV6000 + carry bag - This will help when I want to get a shot were the camera is needed to move. The screenshot below shows the cost of the Velbon DV6000 + carry bag and I will need to add this to my budget of my production - £65.90

With the large capacities, SanDisk Standard SD cards give you plenty of room to capture and store all your precious photos, safely and securely. Fast, and built to last, you can count on SanDisk Standard SD cards to be ready when you are, every day. The cost of a SanDisk 16gb memory card will also need to be added to the cost of the budget - £6.89

Budget of Equipment

Through the screenshots of the costings of the equipment I can start to see a budget that I will need to allow for me to create a budget for the advert. The costings for the equipment are as follows - £699.00 + £70.88 + £65.90 + £6.89 = £842.67.

Budget of Editing

For my editing to cut the advert in to an 1 minute advert I will need to use my Macbook Air, which has a cost of £999.00. 

To edit the advert I will be using a piece of software called Adobe Premiere Pro and this will allow me to edit a piece of add effects to my advert. As I will need complete package and i'm a new customer it will have a cost of £45.73 as I only need the software for a month and that is the cost of the software for the month. 

Overall my editing budget is as follows - £999.00 + £45.73 = £1,044.73.  

  

Budget of putting the advert on TV

http://www.entrepreneur.com/article/83108

$90 to $2,500 = £60 to £1,662. 

£1,662 - 60 = £1,602

If I spilt this cost down the middle the advert will ruffly cost me £1,602 to put the advert on TV so that the campaign is spread to my target audience. 

Final Budget

£842.67 + £1,044.73 + £1,602 = £3,489.40.  

I set myself a budget of £4,000 at the start and now knowing that I have spent less an that I feel that was realistic and successful at the same time to have that budget. 

Following script/ storyboard

The screenshots on the left of the page show the break up of my storyboard taking each screenshot through each scene. On the right these screenshots show the shots that i've taken with a camera, showing that the storyboard was used to good effect going from scene to scene.